Show Notes for S2E3 Interview with Demography Expert, Bradley Schurman

by | Apr 4, 2024 | Business, Demographics, Geopolitics, Media, Politics and Policy, Trends

Summary

Brian welcomes demographic consultant, Bradley Schurman, back to the series for an updated and in-depth conversation on how key demographic trends are likely to impact politics, business, culture and societies around the world in the years to come. Bradley stands at the forefront of navigating the complexities of demographic evolution as the visionary Founder and CEO of Human Change, an entity born from his earlier initiative, The Super Age. He is also Co-Founder of #NewRules Media a newsletter and forthcoming podcast centered around resilience, innovation, and new ways to navigate the complexities of our turbulent and sharply divided times.

This conversation explores the demographic implications of the U.S. national election, including the impact of age on voter perceptions and the urban-rural divide in voting patterns. Brian and Bradley also delve into the differing perceptions of current economic conditions, as well as the exploitation of ethnic and racial divides in western politics. The importance of creating an age-inclusive workplace is discussed, along with the challenges and opportunities of media consumption in reaching the audience. In this conversation, Bradley Schurman discusses the changing landscape of advertising and media. He highlights the importance of seminal events, such as the Super Bowl and the Olympics, in reaching large audiences. However, he also emphasizes the need for businesses to target their customers more effectively, using artificial intelligence to understand their preferences and behaviors. The conversation also touches on the adaptation of media organizations to the digital age, with examples such as the New York Times and the Wall Street Journal. Finally, Schurman promotes his book and offers resources for navigating the disruptive period we are currently experiencing.
Takeaways
  • Demographics play a significant role in elections, including age, urban-rural divide, and ethnic/racial divides.
  • The perception of the economy can influence voter behavior, even if the economy is performing well for many.
  • Generational shifts in political alignment are occurring.
  • Creating an age-inclusive workplace is crucial for businesses to retain talent and adapt to the changing labor market.
  • Media consumption has become fragmented, making it challenging to reach a mass audience.
Key Segments include:
  • Demographic Implications of the National Election
  • The Economy and Perception
  • Age and the Electorate
  • Generational Shift in Political Alignment
  • Urban-Rural Divide in Politics
  • Exploiting Ethnic and Racial Divides in Politics
  • Creating an Age-Inclusive Workplace
  • Media Consumption and Reaching the Audience
  • Seminal Events and Targeting Customers
  • Adapting to the Changing Media Landscape

You can purchase THE SUPER AGE: DECODING OUR DEMOGRAPHIC DESTINY anywhere you get your books including on his website: https://www.thesuperage.com/book and Amazon: https://www.amazon.com/Super-Age-Decoding-Demographic-Destiny/dp/0063048752

Follow Bradley Schurman on your favorite social media platform:

This interview is just a conversation starter, I invite you to join in and share this episode with your personal and professional network. Listen to the interview, then give me your perspective. You can also find the latest show preview clips on my YouTube Channel. I encourage you to subscribe to the channel, share the clips and leave your comments.

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