My conversation with Brian Mahony explores the world of over-the-top (OTT) video streaming and its impact on the media and advertising industries. The discussion covers the definition and maturity of OTT, the success of major players in the space, the debate on ad-free subscription models, the integration of advertising in streaming, and the challenges and opportunities for advertisers. The conversation also delves into the adoption of streaming by different demographics, the satisfaction and challenges of streaming platforms, revenue projections and reducing churn, the metrics of success for advertisers, the socioeconomic implications of streaming, and the future of the OTT industry.
Key Takeaways:
- OTT refers to video or media services delivered over the internet, bypassing traditional cable or satellite subscriptions.
- Successful players in the OTT space include Netflix, Disney, and Warner Brothers Discovery, among others.
- The advertising industry has embraced streaming for its measurability and targetability, offering new opportunities for engagement.
- Streaming services face challenges such as subscriber churn, content discovery, and the need to balance exclusivity and accessibility.
- Streaming has democratized access to content, providing options for diverse demographics and niche audiences.
To learn more about Brian Mahony:
- Website: https://ottexec.com/
- LinkedIn: https://www.linkedin.com/in/brianjmahony/
- Twitter: https://twitter.com/BrianMahony
This interview is just a conversation starter, I invite you to join in and share this episode with your personal and professional network. Listen to the interview, then give me your perspective. You can also find the latest show preview clips on my YouTube Channel. I encourage you to subscribe to the channel, share the clips and leave your comments.
Question for Brian? Email: info@brianjmatos.com or DM on X @BrianJMatos or find Brian on your favorite social media platform.
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