Show Notes for Ep. 21 with Ashley Rodriguez, Media Editor at Insider

by | Dec 18, 2023 | Business, Marketing, Media, Trends

My conversation with Ashley explores the shift from traditional media to streaming, the challenges and implications for media companies, and the impact on content creators and even the unions representing them. It also delves into the rise of sports betting and its partnerships with media companies, as well as the fragmentation of media and audience targeting. The discussion highlights the need for new business models and the search for visionaries in the industry. Additionally, it touches on the challenges faced by news and sports media in adapting to the streaming landscape. The conversation explores various themes in the mass media industry, including market dynamics in streaming and sports betting, threats and marketplace dynamics for mass media companies, advice for the next generation of leaders in mass media, and the role of influencers in growing brands.

Key Takeaways include:

  • The media industry is undergoing a significant shift from traditional media to streaming, with major implications for media companies and content creators.
  • Sports betting has become a major trend, with partnerships between media companies, sports franchises, and gambling companies.
  • The fragmentation of media has led to the rise of niche audiences and the need for more targeted content.
  • Traditional media companies are facing challenges in adapting to the streaming era, while tech companies are making significant investments in the media space. The market dynamics in streaming and sports betting are being shaped by a few dominant companies with significant financial resources.
  • Mass media companies face threats from short-form social channels like TikTok and gaming platforms, and they need to adapt quickly to new technology and innovate.
  • The next generation of leaders in mass media should focus on leveraging influencers and personalities to grow their brands and consider the role of word-of-mouth marketing.
  • Influencer-focused strategies can help attract audiences, but the conversion and loyalty-building potential need to be carefully evaluated.

To learn more about Ashley:

This interview is just a conversation starter, I invite you to join in and share this episode with your personal and professional network. Listen to the interview, then give me your perspective. You can also find the latest show preview clips on my YouTube Channel. I encourage you to subscribe to the channel, share the clips and leave your comments.

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